THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books) draws from his. The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new. The Tanning of America has ratings and 36 reviews. bfred said: I have a lot Steve Stoute’s book on the lessons corporate and even political America can.

Author: Tojamuro Nanos
Country: Gambia
Language: English (Spanish)
Genre: Art
Published (Last): 6 October 2016
Pages: 81
PDF File Size: 5.89 Mb
ePub File Size: 13.38 Mb
ISBN: 319-7-72779-556-6
Downloads: 66244
Price: Free* [*Free Regsitration Required]
Uploader: Dozil

It reinforced my own thinking while also opening me to perspectives that I hadn’t seen or struggled to articulate. Jan 13, Sonia rated it really liked it. Want to Read saving….

The Tanning of America (TV Mini-Series – ) – IMDb

And Stoute believes stev is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.

Great read for any fan of Hip H Everything about this book was golden.

Then he can switch gears, walk into the boardroom of a Fortune company and speak his ideas in a way they can understand. I really loved the ” Sedgwick to Pennsylvania Avenue” chapter. Mar 25, Feiz Najmi rated it it was amazing. He has a diverse background in the music industry, successful at brand marketing, and is in tune to the new generation of consumers. No trivia or quizzes yet. I love steve stoute the tanning of america way Stoute writes this story. This book was incredibly interesting and I like it for its marketing outlook on things.

Steve said that now things that were being done in the Black community are finally getting shine it steve stoute the tanning of america that th This book was incredibly interesting and I like it for its marketing outlook on things. Did Tommy say this is where I got my ideas from these kids no he kept all the profits etc.


Oct 01, Alejandro rated it it was amazing Shelves: It was also inspiring; Stoute was not afraid of stating that he did not complete college during the beginning of the novel. Coming from someone who supposedly witnessed so much of hip-hop’s evolution first hand, it’s frustrating to hear how canned and steve stoute the tanning of america his retelling of history is.

I would love to share it with the many marketers and brands I interact with.

Depsite the release of a documentary based on aerica People should read the background on products before they buy them, especially blacks steve stoute the tanning of america that’s who marketing people target just like they said in the book cause they know we will buy anything and will not save a dime and have nothing to our name in the end.

Steve Stoute was also inducted into the Advertising Hall of Achievement.

The Tanning of America

As a fan of Steve Stoute I’ve watched most of his interviews online and respected his perspective on steve stoute the tanning of america but this book seem very “general” to me.

Nov 05, Clark Lanier rated it really liked hanning. A provoking and insightful look into hip hop culture, it’s growth throughout the world and especially it’s impact on the way business is conducted.

I picked up this book more because of the connection to hip-hop than because I care marketing. It’s also an interesting read for hip-hop lovers and marketing gurus. O others to read this book to discuss. Sep 08, Pages.


Just a moment while we sign you in to your Goodreads account. I steve stoute the tanning of america the narration by Kerry Washington, and I wish I would’ve counted the number of times Steve wrote “aspiration” or “aspirational”.

While focused on America, the globalisation of this idea of tanning makes it relevant to anyone who deals with advertising, marketing, etc. LitFlash The eBooks you want at the lowest prices. stfve

More importantly, the way African Americans specifically speaking about those of us descendants of African slaves in the USA have influenced our country, by just being ourselves. Nov 01, Cheryl marked it as started-may-finish. I loved getting steve stoute the tanning of america true insiders look into the way Hip Hop has changed America and the world. A unique approach to the formation of cultural beliefs ameria Millenials and beyond.

Mar 31, Sebri rated it liked it.

Steve Stoute’s “The Tanning Of America: Part One: Word Is Born” Episode Airs On VH1

It was good, but I think the expectations were set a little high. This book was a pleasure to read Start to Finish. All that being said this book was interesting enough. I have a lot of respect for the Commissioner, but this is one of steve stoute the tanning of america most poorly written non-fiction books I have ever read.

Aug 07, Pages. Unfortunately, there was no audiobook available.